Apple Services Event: TV Plus, TV Channels, News Plus, Arcade, Card

Apple TV Plus (Apple TV+)

• SVOD, ad-free
• with original content (from Oprah Winfrey, Steven Spielberg, Jennifer Anniston, Reese Witherspoon, Steve Carrel, JJ Abrams)
• with downloads
• commercial autumn 2019 in more than 100 countries

Apple TV Channels

• to expand Apple TV app with Apple TV Channels
• aggregator (current iTunes portfolio of movies & series; access to access DirecTV, Spectrum, Hulu, PlayStation Vue, etc; access to HBO, CBS All Access, Showtime, Starz. Epix, Comedy Central Now etc)
• a la carte sign-up, personal recommendations (AI-based, curated)
• with Family Sharing
• May 2019, more than 100 countries

Apple News Plus

• launches in US & Canada, 10 $/mo
• access to 251 mags and ?? newspapers (NatGeo, Sports Illustrated, Fortune, New Yorker, LA Times, WSJ); value of individual titles 8k $/yr
• with personalised recommendations
• no tracking of what is read
• with Family Sharing
• Apple News app (free) has 85m users

Apple Arcade

• subscription gaming service, ad-free
• 100 exclusive titles (from Sega, Konami, Disney)
• with AR
• no in-app purchases
• with offline playing
• autumn 2019 in more than 150 countries

Apple Card

• free (no fees), low interest fee
• no CVV code, no signature, no expiration, authorisation via Face ID or Touch ID
• cc (with Goldman Sachs & MasterCard), tied to Apple Pay (target 10b transactions in 2019, available in over 40 countries end 2019); part of Apple Wallet app; integration with Apple Maps
• no purchase tracking
• with Daily Cash (daily rebates)
• support via Messages app
• summer 2019 in US