- to launch 191112, first in US, near-global after 2 yr
- 7 $/mo, 69 $/yr, ad-free (number of screens: unknown)
- downloads for offline viewing, parental controls, personalisation, supports 4K & HDR
- portfolio
- at launch: 7500 past episodes, 25 original series, 10 original movies/specials, 400 library movies, 100 recent movies
- growing to in yr 5: 10k past episodes, 50 original series, 10 movies/specials, 500 library movies, 120 recent movies
- to include all 2019 film releases after theatrical & home entertainment windows close; plans original series from Marvel, Star Wars, Pixar, Disney Animation, NatGeo
- targets 60-90m subs YE 2024 (o/w 1/3 in US long term)
- expenses
- original content spending $1b in 2020 (amortisation $500m), growing to $2.5b (for 50 originals) in 2024 (amortisation $2b)
- licensed content expense $1.5b in 2020, $2.5b in 2024
- operating expenses $1b in 2020, peak losses in 2020-2022
- profitability by 2024
- considers discounted bundle with ESPN+ & Hulu
Hulu
- 25m subs
- ad-free 12 $/mo or limited ads 6 $/mo; Live TV tier 45 $/mo
- targets 40-60m subs YE 2024
- peak operating loss $1.5b in 2019, profitability in 2023/2024
- plans international expansion
- 2m subs
- limited ads 5 $/mo or 50 $/yr
- targets 8-12m subs YE 2024
- operating loss $650m in 2019 & 2020, profitable by 2023
- plans international expansion
- 300m MAU
- free+ads or premium
- in Asia
