Apple TV Plus (Apple TV+)
- SVOD, ad-free
- with original content (from Oprah Winfrey, Steven Spielberg, Jennifer Anniston, Reese Witherspoon, Steve Carrel, JJ Abrams)
- with downloads
- commercial autumn 2019 in more than 100 countries
Apple TV Channels
- to expand Apple TV app with Apple TV Channels
- aggregator (current iTunes portfolio of movies & series; access to access DirecTV, Spectrum, Hulu, PlayStation Vue, etc; access to HBO, CBS All Access, Showtime, Starz. Epix, Comedy Central Now etc)
- a la carte sign-up, personal recommendations (AI-based, curated)
- with Family Sharing
- May 2019, more than 100 countries
Apple News Plus
- launches in US & Canada, 10 $/mo
- access to 251 mags and ?? newspapers (NatGeo, Sports Illustrated, Fortune, New Yorker, LA Times, WSJ); value of individual titles 8k $/yr
- with personalised recommendations
- no tracking of what is read
- with Family Sharing
- Apple News app (free) has 85m users
Apple Arcade
- subscription gaming service, ad-free
- 100 exclusive titles (from Sega, Konami, Disney)
- with AR
- no in-app purchases
- with offline playing
- autumn 2019 in more than 150 countries
Apple Card
- free (no fees), low interest fee
- no CVV code, no signature, no expiration, authorisation via Face ID or Touch ID
- cc (with Goldman Sachs & MasterCard), tied to Apple Pay (target 10b transactions in 2019, available in over 40 countries end 2019); part of Apple Wallet app; integration with Apple Maps
- no purchase tracking
- with Daily Cash (daily rebates)
- support via Messages app
- summer 2019 in US
