Ipsos: 82% of paid audio streamers still buy music

From the IPSOS survey for IFPI of 12,600 March/April 2016 in 13 countries: US, Canada, UK, France, Germany, Spain, Italy, Sweden, Australia, Japan, SK, Brazil, Mexico

• 82% (Sweden 84%) use YouTube (= video streaming) for music; 93% among 16-24 year-olds

• 71% use licensed music, o/w 37% audio (Sweden 61%), 18% paid audio (Sweden 40%)

• 82% of paid audio streamers also buy physical/downloads

• 35% (49% among 16-24) use piracy, o/w 30% stream ripping (49% among 16-24 yo), 19% downloading (35% among 16-24 yo)

• 55% (2015: 50%) listen via smartphone (Sweden 64%), 66% via computer (2015: 69%)