OTT subscriptions
- 69.3% subscribe to OTT SVOD o/w
- 50.4% Netflix
- 21.8% Amazon Prime
- 11.9% YouTube TV
- 9.5% Hulu
- 7.5% HBO Now
- 6.9% Hulu Live TV
- 6.3% DirecTV Now
- 5.2% CBS All Access
- 4.4% Sony PS Vue
- 4.1% Showtime
- 3.6% Starz
- 3.2% Sling TV
- Essential packages
- 1 Netflix
- 2 YouTube
- 3 CableTV
- 4 Amazon Prime
- Free service usage
- YouTube 57.9%
- Facebook 43.9%
- Twitch 19.9%
- Snapchat 18.1%
- Pluto TV 17.7%
- Crackl 14.7%
- Vevo 14.3%
Bundling
- Number of OTT SVOD subscriptions: average 2.75 subscriptions (2017: 2.18)
- Most popular content bundles
- PayTV + Netflix + Amazon Prime (10.6%)
- PayTV + YouTube + Facebook (7.5%)
- PayTV + Netflix + YouTube (7.5%)
- PayTV + YouTube TV + Netflix (6.3%)
- PayTV + Netflix + Facebook (5.4%)
- Netflix + YouTube + Facebook (5.4%)
- PayTV + Netflix + Hulu (4.9%)
- PayTV + Amazon Prime + YouTube (4.4%)
- PayTV + Hulu Live TV + Netflix (3.8%)
- Amazon Prime + YouTube + Facebook (3.7%)
Hardware
- TV screen usage
- 72.7% watch TV shows
- 45.4% live sports
- 33.1% YouTube
- 27.3% gaming
- 17.9% personal videos
- 15.6% casting
- Streaming devices
- smart TV (27.1%)
- consoles (19.4%)
- Roku (17.7%)
- Amazon Fire (15.7%)
- Apple TV (13.3%)
- Google Chromecast (12.5%)
