TiVo: 69% subscribe to SVOD, taking on average 2.75 services

TiVo Video Trends Report January 2019 (survey of 4,458 in US & Canada)

OTT subscriptions

• 69.3% subscribe to OTT SVOD o/w
• 50.4% Netflix
• 21.8% Amazon Prime
• 11.9% YouTube TV
• 9.5% Hulu
• 7.5% HBO Now
• 6.9% Hulu Live TV
• 6.3% DirecTV Now
• 5.2% CBS All Access
• 4.4% Sony PS Vue
• 4.1% Showtime
• 3.6% Starz
• 3.2% Sling TV
• Essential packages
• 1 Netflix
• 2 YouTube
• 3 CableTV
• 4 Amazon Prime
• Free service usage
• YouTube 57.9%
• Facebook 43.9%
• Twitch 19.9%
• Snapchat 18.1%
• Pluto TV 17.7%
• Crackl 14.7%
• Vevo 14.3%

Bundling

• Number of OTT SVOD subscriptions: average 2.75 subscriptions (2017: 2.18)
• Most popular content bundles
• PayTV + Netflix + Amazon Prime (10.6%)
• PayTV + YouTube + Facebook (7.5%)
• PayTV + Netflix + YouTube (7.5%)
• PayTV + YouTube TV + Netflix (6.3%)
• PayTV + Netflix + Facebook (5.4%)
• Netflix + YouTube + Facebook (5.4%)
• PayTV + Netflix + Hulu (4.9%)
• PayTV + Amazon Prime + YouTube (4.4%)
• PayTV + Hulu Live TV + Netflix (3.8%)
• Amazon Prime + YouTube + Facebook (3.7%)

Hardware

• TV screen usage
• 72.7% watch TV shows
• 45.4% live sports
• 33.1% YouTube
• 27.3% gaming
• 17.9% personal videos
• 15.6% casting
• Streaming devices
• smart TV (27.1%)
• consoles (19.4%)
• Roku (17.7%)
• Amazon Fire (15.7%)
• Apple TV (13.3%)
• Google Chromecast (12.5%)

Ipsos: 82% of paid audio streamers still buy music

From the IPSOS survey for IFPI of 12,600 March/April 2016 in 13 countries: US, Canada, UK, France, Germany, Spain, Italy, Sweden, Australia, Japan, SK, Brazil, Mexico

• 82% (Sweden 84%) use YouTube (= video streaming) for music; 93% among 16-24 year-olds

• 71% use licensed music, o/w 37% audio (Sweden 61%), 18% paid audio (Sweden 40%)

• 82% of paid audio streamers also buy physical/downloads

• 35% (49% among 16-24) use piracy, o/w 30% stream ripping (49% among 16-24 yo), 19% downloading (35% among 16-24 yo)

• 55% (2015: 50%) listen via smartphone (Sweden 64%), 66% via computer (2015: 69%)